How it works

Access the tools to really invest in what you believe in

Honestly turns your values into a real investment strategy. No vague ESG scores. No one-size-fits-all portfolios.

Illustrative only. Not actual client results. The illustration is a result of your own user inputs and does not constitute a recommendation, or an example of past results of a recommended portfolio. Investments involve risk and past performance does not guarantee future results.

Professionally guided investment | Registered with the sec | Client assets held at:

Charles Schwap logo

Honest Pricing

Annual fee
1% of assets under management
Setup fee
$0
Trading fees
$0
Rebalancing
Included
Advisor support
Included
Portfolio monitoring
Included
Impact & values tracking
Included

What does 1% actually mean for you?

If you invest $10,000, your annual fee is $100.
That covers everything: your custom portfolio, your advisor, full transparency, and ongoing optimisation.

Your fee only changes as your account grows. When you win, we win.

Everything you need. Nothing you don’t.

Tell us what you won't support.

Choose the industries, practices, or issues you want to avoid, from fossil fuels to fast fashion to tobacco. In seconds, we turn your choices into a personalized investment strategy for your review.
Your money can finally stop funding what you don't believe in.

See exactly where your money will go.

When you work with us, we show you every company in your portfolio, you can continue to tinker with the recommendation using our proprietary portfolio builder.
You finally understand your investments and feel confident about them.

Benefit from professional support.

If you like your sample portfolio, but need a little more understanding, we match you with a financial expert who helps you fine-tune your strategy and adapt it as your life and values evolve.
Increased comfort with a plan that grows with you.

Track your money and your impact.

Monitor your performance alongside the market, see how closely your investments align with your values, and get full transparency at all times.
You stay in control without doing the heavy lifting.

2100+

Member of XYPN a network of 2100+ independent financial advisors.

24/7

24/7 Access to Charles Schwab trading technology and account infrastructure.

$0

Get started today, no minimum investment required.

Professionally guided investment | Registered with the sec | Client assets held at:

Charles Schwap logo

Traditional Investing is broken

Your money is held by Charles Schwab

You get the freedom of a modern platform with the security of a name you already trust.

Your investments are held in your own account at Charles Schwab, one of the largest and most trusted custodians in the world.

Easy Process

Get started today

Even if you’re new to investing, Honestly makes it easy to get started. Our advisors help you build a portfolio that fits your values — and keeps pace with your financial goals.

  • One simple 1% annual fee

  • No setup, trading, or exit fees

  • Leave anytime

If your money shapes the world, shouldn't you decide how?

Even if you’re new to investing, Honestly makes it easy to get started. Our advisors help you build a portfolio that fits your values — and keeps pace with your financial goals.

Custom portfolio. Total transparency. Built to perform. This is ethical investing on your terms.

Your money. Your values. Your future.

Leave anytime

No exit fees

Your money is always yours