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A New Way to Invest

Traditional investing can feel complicated and unclear. Honestly is here to fix that.

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What is Honestly?

Honestly makes it easy to invest your money while staying true to your values. With Honestly, you choose what to support—or avoid—and get a custom portfolio that fits your values. All without sacrificing financial returns.

Why did we start Honestly?

After over a decade in the financial industry, we saw how tough it was to invest in portfolios that reflect personal values. So, we created Honestly—to make investing easy and aligned with what matters to you.

Because one size fits all doesn't fit anyone

"Ethical Investing"

SRIs & ESGs

Pre-packaged options

You’re stuck choosing from bundles of stocks that don’t account for your unique preferences or values.

Pre-packaged options

You’re stuck choosing from bundles of stocks that don’t account for your unique preferences or values.

Pre-packaged options

You’re stuck choosing from bundles of stocks that don’t account for your unique preferences or values.

Lack of transparency

It’s unclear what companies or industries your money is actually supporting, making it hard to align your investments with your principles.

Lack of transparency

It’s unclear what companies or industries your money is actually supporting, making it hard to align your investments with your principles.

Lack of transparency

It’s unclear what companies or industries your money is actually supporting, making it hard to align your investments with your principles.

Misaligned with your values

Many options claim to be “ethical,” but they don’t actually reflect what you care about, leaving you disconnected from your financial choices.

Misaligned with your values

Many options claim to be “ethical,” but they don’t actually reflect what you care about, leaving you disconnected from your financial choices.

Misaligned with your values

Many options claim to be “ethical,” but they don’t actually reflect what you care about, leaving you disconnected from your financial choices.

Real Customization

Tell us what you don’t want to invest in, and we’ll create a portfolio tailored to your personal values and financial goals.

Real Customization

Tell us what you don’t want to invest in, and we’ll create a portfolio tailored to your personal values and financial goals.

Real Customization

Tell us what you don’t want to invest in, and we’ll create a portfolio tailored to your personal values and financial goals.

Full Transparency

See exactly where your money goes and which companies and industries you’re supporting.

Full Transparency

See exactly where your money goes and which companies and industries you’re supporting.

Full Transparency

See exactly where your money goes and which companies and industries you’re supporting.

Values-Aligned Investments

Avoid companies that go against what matters most to you, ensuring your money works toward your principles.

Values-Aligned Investments

Avoid companies that go against what matters most to you, ensuring your money works toward your principles.

Values-Aligned Investments

Avoid companies that go against what matters most to you, ensuring your money works toward your principles.

What you get

Custom Portfolio

Tell us what industries or practices you want to support and/or avoid, and we’ll handle the rest. Based on your preferences, we create a portfolio that excludes what doesn’t align and include what does. No research or expertise needed.

Custom Portfolio

Proof of gains

Backtest your custom values-aligned portfolio’s performance to see its past performance. Grow confidently without compromising your ethics.

Proof of gains

Backtest your custom values-aligned portfolio’s performance to see its past performance. Grow confidently without compromising your ethics.

We build your custom portfolio

Backtest your custom values-aligned portfolio’s performance to see its past performance. Grow confidently without compromising your ethics.

Talk to an expert

Our advisors are here to help you build a portfolio that fits your beliefs and goals. With Honestly, you’ll have continued access to your dedicated advisor to make changes as needed and to guide you every step of the way.

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Explore your potential portfolio

Try our Portfolio Builder to start building a portfolio that fits your beliefs and goals. Then sign up for our waitlist to become an early client.

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Illustration by Pictographic