A new way to Invest ethically

A new way to Invest ethically

Put your money
where your values are

Put your money
where your values are

We help everyday investors build custom portfolios that reflect their values. Our strategies use negative screening to exclude what doesn’t align with your beliefs, so you can grow your wealth without compromising your principles.

We help everyday investors build custom portfolios that reflect their values. Our strategies use negative screening to exclude what doesn’t align with your beliefs, so you can grow your wealth without compromising your principles.

Your Portfolio

Your Stocks

HSS

Honest Company

ETH

Ethics Inc.

EVL

Evil Industries

NGS

Nice Guys

BAD

Cheaters

YES

Positive Corp.

WOO

Good Business

MIN

Money Makers Ltd.

CCL

Corporate Capital

Your Portfolio

Your Stocks

HSS

Honest Company

ETH

Ethics Inc.

EVL

Evil Industries

NGS

Nice Guys

BAD

Cheaters

YES

Positive Corp.

WOO

Good Business

MIN

Money Makers Ltd.

CCL

Corporate Capital

Your Portfolio

Your Stocks

HSS

Honest Company

Include

ETH

Ethics Inc.

Include

EVL

Evil Industries

Avoid

NGS

Nice Guys

Include

BAD

Cheaters

Avoid

YES

Positive Corp.

Include

WOO

Good Business

Include

MIN

Money Makers Ltd.

CCL

Corporate Capital

Stock 1

Stock 2

Stock 3

Stock 4

Stock 5

Stock 6

Stocks Dissapear

Rebalance

Your Values

Invest in what you believe in, without the guesswork

Your Values

Invest in what you believe in, without the guesswork

Your Values

Invest in what you believe in, without the guesswork

Your Money

Grow your wealth, no experience required

Your Money

Grow your wealth, no experience required

Your Money

Grow your wealth, no experience required

Your Future

Monitor your financial performance and social impact

Your Future

Monitor your financial performance and social impact

Your Future

Monitor your financial performance and social impact

Powered by

Powered by

Traditional Investing

Because one size fits all doesn't fit anyone

Most ethical investing options offer pre-packaged ESG portfolios which still include companies you’d rather avoid, like big oil, fast fashion, or tobacco.

Traditional Investing

Because one size fits all doesn't fit anyone

Most ethical investing options offer pre-packaged ESG portfolios which still include companies you’d rather avoid, like big oil, fast fashion, or tobacco.

Traditional Investing

Because one size fits all doesn't fit anyone

Most ethical investing options offer pre-packaged ESG portfolios which still include companies you’d rather avoid, like big oil, fast fashion, or tobacco.

there's a new way

And Honestly, it's time to fix the system

We give you the freedom to actively exclude industries that don’t align with your values. Your money avoids companies that don’t align with your beliefs and supports a future you actually want to see.

Because ethical investing should be personal.

there's a new way

And Honestly, it's time to fix the system

We give you the freedom to actively exclude industries that don’t align with your values. Your money avoids companies that don’t align with your beliefs and supports a future you actually want to see.

Because ethical investing should be personal.

there's a new way

And Honestly, it's time to fix the system

We give you the freedom to actively exclude industries that don’t align with your values. Your money avoids companies that don’t align with your beliefs and supports a future you actually want to see.

Because ethical investing should be personal.

Get started for free

try our tool

Get a custom portfolio

Choose the industries, practices, or issues you dont want your investments to support. In just a few minutes you’ll have a custom portfolio with its past financial performance calculated.

try our tool

Get a custom portfolio

Choose the industries, practices, or issues you dont want your investments to support. In just a few minutes you’ll have a custom portfolio with its past financial performance calculated.

try our tool

Get a custom portfolio

Choose the industries, practices, or issues you dont want your investments to support. In just a few minutes you’ll have a custom portfolio with its past financial performance calculated.

Talk to us

Meet your personal advisor

If you like what you see, we’ll match you with a financial expert to help you get started. They’ll get to know your goals and help you adapt your strategy as your life and values evolve.

Talk to us

Meet your personal advisor

If you like what you see, we’ll match you with a financial expert to help you get started. They’ll get to know your goals and help you adapt your strategy as your life and values evolve.

Talk to us

Meet your personal advisor

If you like what you see, we’ll match you with a financial expert to help you get started. They’ll get to know your goals and help you adapt your strategy as your life and values evolve.

watch it grow

Follow your financial plan

See how your investments are growing — and how closely they align with your values. We offer clear performance data, SEC-based research, and full visibility into where your money’s going.

watch it grow

Follow your financial plan

See how your investments are growing — and how closely they align with your values. We offer clear performance data, SEC-based research, and full visibility into where your money’s going.

watch it grow

Follow your financial plan

See how your investments are growing — and how closely they align with your values. We offer clear performance data, SEC-based research, and full visibility into where your money’s going.

Why choose honestly?

The best of both worlds

After years in finance, we saw how hard it was for everyday people to access truly ethical investing options — ones that were clear, customized, and honest. So we built Honestly to make values-based investing accessible to everyone.

Now, partnered with XYPN and Charles Schwab, we provide our clients with the best and most trustworthy experience possible. Do it all quickly, easily, and online with the peace of mind that we are backed by some of the most trusted names in the industry. 

Why choose honestly?

The best of both worlds

After years in finance, we saw how hard it was for everyday people to access truly ethical investing options — ones that were clear, customized, and honest. So we built Honestly to make values-based investing accessible to everyone.

Now, partnered with XYPN and Charles Schwab, we provide our clients with the best and most trustworthy experience possible. Do it all quickly, easily, and online with the peace of mind that we are backed by some of the most trusted names in the industry. 

Why choose honestly?

The best of both worlds

After years in finance, we saw how hard it was for everyday people to access truly ethical investing options — ones that were clear, customized, and honest. So we built Honestly to make values-based investing accessible to everyone.

Now, partnered with XYPN and Charles Schwab, we provide our clients with the best and most trustworthy experience possible. Do it all quickly, easily, and online with the peace of mind that we are backed by some of the most trusted names in the industry. 

Trusted by

"Finally I can align my investments with what I believe in. And I believe in some crazy stuff!"

Ethan Bondar

Vice President, Leger

"Finally I can align my investments with what I believe in. And I believe in some crazy stuff!"

Ethan Bondar

Vice President, Leger

"Finally I can align my investments with what I believe in. And I believe in some crazy stuff!"

Ethan Bondar

Vice President, Leger

"I can't believe how much money I've made. I'm swimming in it. This is better than gambling, and boy do I love to gamble. Honestly doesn't miss!"

Richard Shilling

Certified Dartsman

"I can't believe how much money I've made. I'm swimming in it. This is better than gambling, and boy do I love to gamble. Honestly doesn't miss!"

Richard Shilling

Certified Dartsman

"I can't believe how much money I've made. I'm swimming in it. This is better than gambling, and boy do I love to gamble. Honestly doesn't miss!"

Richard Shilling

Certified Dartsman

"I used to only care about making money. Honestly inspired me to care about other things too."

Aron Lee

Professor

"I used to only care about making money. Honestly inspired me to care about other things too."

Aron Lee

Professor

"I used to only care about making money. Honestly inspired me to care about other things too."

Aron Lee

Professor

Invest in what matters to you

Even if you’re new to investing, Honestly makes it easy to get started.

Our advisors help you build a portfolio that fits your values — and keeps pace with your financial goals.

Custom portfolio. Total transparency. Strong returns.

This is ethical investing without compromise.

© Honestly Invest 2024

Illustration by Pictographic