A new way to Invest ethically
A new way to Invest ethically
Put your money
where your values are
Put your money
where your values are
We help everyday investors build custom portfolios that reflect their values. Our strategies use negative screening to exclude what doesn’t align with your beliefs, so you can grow your wealth without compromising your principles.
We help everyday investors build custom portfolios that reflect their values. Our strategies use negative screening to exclude what doesn’t align with your beliefs, so you can grow your wealth without compromising your principles.
Your Portfolio
Your Stocks

HSS
Honest Company

ETH
Ethics Inc.

EVL
Evil Industries

NGS
Nice Guys

BAD
Cheaters

YES
Positive Corp.

WOO
Good Business

MIN
Money Makers Ltd.

CCL
Corporate Capital
Your Portfolio
Your Stocks

HSS
Honest Company

ETH
Ethics Inc.

EVL
Evil Industries

NGS
Nice Guys

BAD
Cheaters

YES
Positive Corp.

WOO
Good Business

MIN
Money Makers Ltd.

CCL
Corporate Capital
Your Portfolio
Your Stocks

HSS
Honest Company
Include

ETH
Ethics Inc.
Include

EVL
Evil Industries
Avoid

NGS
Nice Guys
Include

BAD
Cheaters
Avoid

YES
Positive Corp.
Include

WOO
Good Business
Include

MIN
Money Makers Ltd.

CCL
Corporate Capital
Stock 1
Stock 2
Stock 3
Stock 4
Stock 5
Stock 6
Stocks Dissapear
Rebalance
Your Values
Invest in what you believe in, without the guesswork
Your Values
Invest in what you believe in, without the guesswork
Your Values
Invest in what you believe in, without the guesswork
Your Money
Grow your wealth, no experience required
Your Money
Grow your wealth, no experience required
Your Money
Grow your wealth, no experience required
Your Future
Monitor your financial performance and social impact
Your Future
Monitor your financial performance and social impact
Your Future
Monitor your financial performance and social impact
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Traditional Investing
Because one size fits all doesn't fit anyone
Most ethical investing options offer pre-packaged ESG portfolios which still include companies you’d rather avoid, like big oil, fast fashion, or tobacco.

Traditional Investing
Because one size fits all doesn't fit anyone
Most ethical investing options offer pre-packaged ESG portfolios which still include companies you’d rather avoid, like big oil, fast fashion, or tobacco.

Traditional Investing
Because one size fits all doesn't fit anyone
Most ethical investing options offer pre-packaged ESG portfolios which still include companies you’d rather avoid, like big oil, fast fashion, or tobacco.

there's a new way
And Honestly, it's time to fix the system
We give you the freedom to actively exclude industries that don’t align with your values. Your money avoids companies that don’t align with your beliefs and supports a future you actually want to see.
Because ethical investing should be personal.

there's a new way
And Honestly, it's time to fix the system
We give you the freedom to actively exclude industries that don’t align with your values. Your money avoids companies that don’t align with your beliefs and supports a future you actually want to see.
Because ethical investing should be personal.

there's a new way
And Honestly, it's time to fix the system
We give you the freedom to actively exclude industries that don’t align with your values. Your money avoids companies that don’t align with your beliefs and supports a future you actually want to see.
Because ethical investing should be personal.
Get started for free
try our tool
Get a custom portfolio
Choose the industries, practices, or issues you dont want your investments to support. In just a few minutes you’ll have a custom portfolio with its past financial performance calculated.
try our tool
Get a custom portfolio
Choose the industries, practices, or issues you dont want your investments to support. In just a few minutes you’ll have a custom portfolio with its past financial performance calculated.
try our tool
Get a custom portfolio
Choose the industries, practices, or issues you dont want your investments to support. In just a few minutes you’ll have a custom portfolio with its past financial performance calculated.
Talk to us
Meet your personal advisor
If you like what you see, we’ll match you with a financial expert to help you get started. They’ll get to know your goals and help you adapt your strategy as your life and values evolve.
Talk to us
Meet your personal advisor
If you like what you see, we’ll match you with a financial expert to help you get started. They’ll get to know your goals and help you adapt your strategy as your life and values evolve.
Talk to us
Meet your personal advisor
If you like what you see, we’ll match you with a financial expert to help you get started. They’ll get to know your goals and help you adapt your strategy as your life and values evolve.
watch it grow
Follow your financial plan
See how your investments are growing — and how closely they align with your values. We offer clear performance data, SEC-based research, and full visibility into where your money’s going.
watch it grow
Follow your financial plan
See how your investments are growing — and how closely they align with your values. We offer clear performance data, SEC-based research, and full visibility into where your money’s going.
watch it grow
Follow your financial plan
See how your investments are growing — and how closely they align with your values. We offer clear performance data, SEC-based research, and full visibility into where your money’s going.

Why choose honestly?
The best of both worlds
After years in finance, we saw how hard it was for everyday people to access truly ethical investing options — ones that were clear, customized, and honest. So we built Honestly to make values-based investing accessible to everyone.
Now, partnered with XYPN and Charles Schwab, we provide our clients with the best and most trustworthy experience possible. Do it all quickly, easily, and online with the peace of mind that we are backed by some of the most trusted names in the industry.

Why choose honestly?
The best of both worlds
After years in finance, we saw how hard it was for everyday people to access truly ethical investing options — ones that were clear, customized, and honest. So we built Honestly to make values-based investing accessible to everyone.
Now, partnered with XYPN and Charles Schwab, we provide our clients with the best and most trustworthy experience possible. Do it all quickly, easily, and online with the peace of mind that we are backed by some of the most trusted names in the industry.

Why choose honestly?
The best of both worlds
After years in finance, we saw how hard it was for everyday people to access truly ethical investing options — ones that were clear, customized, and honest. So we built Honestly to make values-based investing accessible to everyone.
Now, partnered with XYPN and Charles Schwab, we provide our clients with the best and most trustworthy experience possible. Do it all quickly, easily, and online with the peace of mind that we are backed by some of the most trusted names in the industry.
Trusted by
"Finally I can align my investments with what I believe in. And I believe in some crazy stuff!"

Ethan Bondar
Vice President, Leger
"Finally I can align my investments with what I believe in. And I believe in some crazy stuff!"
Ethan Bondar
Vice President, Leger

"Finally I can align my investments with what I believe in. And I believe in some crazy stuff!"

Ethan Bondar
Vice President, Leger
"I can't believe how much money I've made. I'm swimming in it. This is better than gambling, and boy do I love to gamble. Honestly doesn't miss!"

Richard Shilling
Certified Dartsman
"I can't believe how much money I've made. I'm swimming in it. This is better than gambling, and boy do I love to gamble. Honestly doesn't miss!"
Richard Shilling
Certified Dartsman

"I can't believe how much money I've made. I'm swimming in it. This is better than gambling, and boy do I love to gamble. Honestly doesn't miss!"

Richard Shilling
Certified Dartsman
"I used to only care about making money. Honestly inspired me to care about other things too."

Aron Lee
Professor
"I used to only care about making money. Honestly inspired me to care about other things too."
Aron Lee
Professor

"I used to only care about making money. Honestly inspired me to care about other things too."

Aron Lee
Professor
Invest in what matters to you
Even if you’re new to investing, Honestly makes it easy to get started.
Our advisors help you build a portfolio that fits your values — and keeps pace with your financial goals.
Custom portfolio. Total transparency. Strong returns.
This is ethical investing without compromise.
© Honestly Invest 2024
Illustration by Pictographic