ESG Alternatives - Honestly Invest

A new way to build wealth

Forget Greenwashing. Know what you own.

Most ethical funds are a mystery. We’re an open book. Pick the industries you want to exclude and we’ll show you what your portfolio could look like. Our advisors can help you make that a reality.

Not a fund. Not a score. A way to live your values.

Illustrative only. Not actual client results. The illustration is a result of your own user inputs and does not constitute a recommendation, or an example of past results of a recommended portfolio. Investments involve risk and past performance does not guarantee future results.

Professionally guided investment | Registered with the sec | Client assets held at:

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Member of XYPN a network of 2100+ independent financial advisors.

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24/7 Access to Charles Schwab trading technology and account infrastructure.

$0

Get started today, no minimum investment required.

Wealth management on your terms

You deserve to know exactly what’s in your portfolio.

Most “responsible” funds are a black box. You get a green label, but with a vague score, making it impossible to know what’s actually inside.

If you’re tired of holdings buried in 50-page reports and “ethical” funds that still own oil, we built Honestly for you.

Start with your values. We’ll take it from there.

Choose what to exclude

Select from 14+ industries and practices you want out of your portfolio. You set the criteria, not someone else.

See every company

Get a diversified portfolio of individual stocks with every single holding visible. No fund bundles. No hidden positions.

Invest with confidence

When you're ready, your investments are held at Charles Schwab in your own account. A personal financial advisor is included at no extra cost.

Why “cheap” investing isn’t really cheap

How Honestly compares to other ways of investing
	Honestly	ESG Funds & ETFs	Financial Advisors	Robo-Advisors
Custom portfolio based on your personal values
See every company you invest in
Full control over where your money goes
Simple, values-first experience
Transparent, 1% flat fee

Professionally guided investment | Registered with the sec | Client assets held at:

Choose from 14+ industry categories

Invest in what you believe in, without the guesswork

Transfer your existing accounts

We can help you transfer and consolidate existing accounts from other institutions.

Keep track of your portfolio performance

Monitor your financial performance and social impact whenever you'd like

Honest Pricing

Annual fee: 1% of assets under management
Setup fee: $0
Trading fees: $0
Rebalancing: Included
Advisor support: Included
Portfolio monitoring: Included
Impact & values tracking: Included

What does 1% actually mean for you?

If you invest $10,000, your annual fee is $100.
That covers everything: your custom portfolio, your advisor, full transparency, and ongoing optimisation.

Your fee only changes as your account grows. When you win, we win.

Wealth management on your terms

Your money is held by Charles Schwab

You get the freedom of a modern platform with the security of a name you already trust.

Your investments are held in your own account at Charles Schwab, one of the largest and most trusted custodians in the world.

Questions worth asking

Why do ESG funds still hold companies I'd consider unethical?

Because ESG scores are aggregated ratings, not exclusions. A company can score well on governance while still extracting oil or manufacturing weapons. Fund managers also use different methodologies (there’s no standard definition of what “ESG” means) so you can never be sure what you’re actually buying.

How is Honestly fundamentally different from an ESG fund?

Three ways. First, Honestly uses direct exclusions – if you don’t want fossil fuels, they’re gone entirely, not just underweighted. Second, you see every individual stock in your portfolio by name. Third, your exclusion criteria are defined by you, not a third-party scoring agency. It’s the opposite of a black box.

Aren't all "ethical investing" services just marketing?

It’s a fair concern given the history of greenwashing. Honestly’s transparency is structural, not just a label: you see every holding before you invest, you define the exclusion rules, and your money is held at Charles Schwab in your own name. You can verify exactly what you own at any time.

What if I don't trust ESG ratings but I'm also not sure which industries to exclude myself?

That’s fine! The onboarding process walks you through plain-English categories (e.g. “fossil fuel extraction,” “weapons manufacturing,” “fur and leather”) rather than asking you to interpret scores or ratings. You react to concrete descriptions of what companies do, not abstract metrics.

Is Honestly regulated the same way ESG funds are?

Honestly Financial LLC is an SEC-registered investment adviser subject to fiduciary duty. ESG funds are typically structured as registered investment companies subject to different rules. As an RIA, Honestly’s advisors are legally required to put your interests first.

Is my money safe?

Your money is never held by Honestly. It sits in your own named account at Charles Schwab, a large custodian in the US with trillions in client assets. You have direct access to it at all times. Schwab accounts are SIPC-insured up to $500,000, and Honestly Financial LLC is registered with the SEC. The infrastructure is as solid as it gets.

Can I see Honestly's regulatory registration to verify they're legitimate?

Yes. Honestly Financial LLC’s ADV form is publicly available on the SEC’s EDGAR system. Their SEC registration number is 338758.

What if I already have investments and want to move them?

In some cases, you can transfer existing accounts to Honestly without selling your holdings first, which means there’s a chance you can avoid a capital gains tax event. Your assets move across in-kind and your advisor will talk you through any tax considerations before anything happens. If your current portfolio includes funds or ETFs that conflict with your values, your advisor can help you work out the most tax-efficient path to replacing them with something you can actually stand behind.

What does it cost if I decide to invest?

A flat 1% per year on your account value. On $10,000 that’s $100 a year. No trading fees, no setup costs, no exit fees. No surprises. It’s the same fee whether your portfolio is simple or complex, and it only changes if your account grows.

Do I need a lot of money to get started?

No. There is no minimum investment required to open an account or build a portfolio with Honestly. Whether you’re starting with $500 or $500,000, the process is the same: set your exclusions, review your custom portfolio, and invest when you’re ready. The 1% annual fee scales with your balance, so there’s no threshold you need to hit before it makes sense.

Wealth management on your terms

Get started today

Even if you’re new to investing, Honestly makes it easy to get started. Our advisors help you build a portfolio that fits your values — and keeps pace with your financial goals.

One simple 1% annual fee
No setup, trading, or exit fees
Leave anytime

You've been looking for an advisor who gets it. Start here.

Custom portfolio. Total transparency. Strong returns.This is ethical investing without compromise.